Social Media Coordinator

The Social Media Coordinator leads on organic content coordination and development, community management and strategy for all All Outs social media channels, primarily Facebook and Instagram, across multiple languages and regions. Their work supports the distribution of our LGBT+ rights campaigns, as well as our membership growth and engagement strategy.

This position works closely with the Online Advertising Coordinator, the Design Team, and the Campaigns Team. This position reports to the Senior Manager of Online Marketing.

The following are the salary ranges for this role according to location, not including benefits. Candidates from any location are welcome to apply, and a salary adjusted for specific location will be offered during the recruitment process prior to interviews.

US & UK: $40,000 – $60,000 USD annually depending on location

Western Europe: $28,000 – $45,000 USD annually depending on location

Latin America: $21,000 – $30,000 USD annually depending on location

East Africa: $20,000 – $23,000 USD annually depending on location

All Out is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, or basis of disability. We strongly encourage applications from LGBTQ+ people and people of all identities and backgrounds.

Responsibilities:

Content

• Creating content, including short form video, and managing the posting schedule for the All Out social media channels in all languages (English, German, Italian, French, Spanish, and Portuguese), using a social media management tool and translation processes for non-native languages;
• Proposing social media content ideas focused on list growth in key demographics;
• Monitoring and curating content ideas pitched by the Campaigns Team;
• Monitoring and recommending social media content trends relevant to our audiences;
• Establishing and maintaining partnerships with content creators and micro influencers, focusing on English language channels;
• Working with the Design Team on social media design requests, in line with the All Out branding;

Community Management

• Overseeing community management and responses on behalf of the organization across all social media channels;

Strategy

• Supporting the delivery of our social media strategy across all of the All Out channels;
• Generating innovative ideas and recommendations for using social media to meet our campaigning and fundraising targets;
• Gathering and analyzing relevant data in a monthly report to determine whether our social media strategy is achieving its objectives;
• Sharing main takeaways from monthly reports with the team;

Ads & Paid Promotion

• Collaborating with the Online Advertising Coordinator to repurpose organic content for advertising.

Essential skills and experience

• A commitment to strengthening the voice of LGBT+ people as a path toward progressive change;
• At least 2 years of professional experience managing social media channels. Experience in online mobilization and campaigning is highly desirable;
• Knowledge of the Social Media market and platforms, primarily Facebook and Instagram, in addition to LinkedIn and TikTok;
• Fluency in verbal and written English;
• Excellent social media instincts, with the ability to tap into current trends to better engage people;
• Excellent written and oral communication skills, with the ability to produce engaging content;
• Experience analyzing and measuring the success of social media campaigns;
• Experience working in collaboration with micro influencers / influencers;
• Knowledge of graphic design principles as it applies to social media;
• Attention to detail, while working in a fast-paced environment;
• Ability to manage multiple projects simultaneously and efficiently;
• Ability to turnaround requests on quick deadlines;
• A collaborative, flexible, and open-minded working style;
• An entrepreneurial, self-motivated, and organized attitude;
• Cultural sensitivity and the ability to work effectively with an international team;

Desirable skills

The ideal candidate will also have some (or all!) of the following skills:

• An understanding of, and existing relationships within, the global LGBT+ movement;
• Experience running social media channels for international audiences and/or across multiple languages;
• Knowledge of video editing tools, as it applies to social media;
• Experience using social media management tools;
• Additional languages skills will be a plus (particularly German, French, Spanish, Portuguese, or Italian);
• Knowledge of video editing apps, as it applies to social media;
• Experience working remotely.

• Remote work
• Competitive salary