Director Advertising Sales and Business Development

Your Tango - permanent

United States

04 Apr

Open to all applicants globally!

YourTango aims to increase its monetization by hiring a new sales team member to assist in originating and closing advertising deals, including direct, PMP/PG, branded/sponsored content and possibly other kinds of campaigns. Joining two other sales people, the person in the role of Director, Advertising & Business Development, will play a central role in increasing revenue and profitability at YourTango.

We are looking for a self-starter with a proven track record of originating and closing sales at other premium digital publishers.The ideal candidate is very driven and self-motivated; possesses an in-depth understanding of digital media advertising; and has developed a robust network close contacts with agency and client-direct decisions-makers.

Responsibilities include:

  • originating, cultivating and closing new business at attractive rates:
  • leveraging YourTango’s attractive audience, unique positioning and premium, brand-safe editorial environment to provide unique, successful, creative, solutions to clients; and
  • positively representing the YourTango brand to an array of constituents.

Experience

Required Skills & Experience :

  • 7+ years of digital ad sales, including programmatic, direct, and branded/sponsored content
  • clear and proven depth of digital media sales knowledge, including a track record for effectively using data to win and renew deals
  • a proven track record for closing substantial digital media deals and generating significant revenue
  • the ability to translate marketer needs into compelling concepts and solutions, i.e. a curious problem solver who thinks strategically and creatively
  • a ton of motivation and self-discipline to aggressively follow up with leads and create a significant sales pipeline
  • proficiency with the entire sales cycle, ie prospecting; meeting and engaging; developing proposals and pitching; contract negotiations and closing deals, all while providing friendly, proactive customer service required to renew and grow our client base
  • superb organizational, written, and verbal communication skills
  • a track record for taking ownership of your business and pro-actively staying on top of industry trends
  • a very strong set of agency and client direct contacts, including, ideally, strong relationships with beauty and CPG.

Other important categories include:

  • Health/Pharma
  • Automotive
  • Home
  • Fashion/Apparel
  • Financial Services/Insurance
  • Telecom & consumer electronics
  • Retail
  • Food/beverage/candy/spirits
  • Entertainment

Salary and Perks

This is a full-time, work-from-home position, offers benefits, including 401K, and competitive compensation.

About Your Tango

YourTango is a deeply purpose-driven digital publisher focused on love, relationships, emotional wellness, and self-empowerment. We open our users’ minds, fill their hearts, and ignite positive change in their lives through compelling, actionable editorial.

YourTango’s mission is to help our audience love and connect more meaningfully with friends, family and the world around them; feel healthy and hopeful; and foster a strong sense of wellbeing and belonging. Rather than preying on their insecurities, we aim to increase our readers’ inner strength and lift them up.

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