As the Product Marketing Manager you will “own” and lead the go-to-market strategy and execution for all of Asure’s product domains, as well as drive expansion within our existing customer base. This is pivotal role at an exciting time where we are looking to scale the business and continue our march as industry disruptors.

In this role, you will have the opportunity to impact the Go To Market motion with Product Management for expansion, enable sales with field enablement and drive pipeline growth by partnering with various teams within the organization. If you enjoy wearing the “strategic hat” but also have a “get stuff done” attitude, then this role is for you!

This is a remote role that can be located anywhere in the US.

Responsibilities

Expansion: Work with teams in sales, marketing, and product to define and execute the go-to-market strategy for expansion within Asure’s existing customer base. This responsibility will include research and insight, team coordination, strategizing, content creation, and field enablement.
GTM: Build and execute the GTM strategy, lead product launches, set competitive positioning, manage “day-to-day” marketing support for your respective product domains; in a nutshell, “own” or “champion” your product domains in collaboration with the Product Management team.
Sales Enablement: Communicate the value proposition of your product including how they compare to competitive offerings, to the sales and field teams and develop the sales tools that support the selling process, including sales training and product demos.
Persona research: Understand the buyer and the end-user. Build buyer personas and needs; be the expert on your buyers, how they buy and their buying criteria; be the expert on your end-users and how they use your product; act as “the voice of the customer” across all functions (i.e., product management, sales, marketing).
Thought Leadership: Create thought leadership content pieces by researching relevant topics for particular personas, topics from the HCM realm, and geopolitical/technology topics related to the same, where relevant.
Insights & Research: Strive to continuously deliver industry, market and product insights to support product roadmap and positioning, campaign development and other relevant areas, and company growth.

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