Copy Lead, Brand and Marketing

Fully Remote

Open to all applicants globally!

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.

We pride ourselves on brand and marketing excellence to deeply connect businesses with their populations, and participants with an empowered health journey.

We believe that brands are a lot like people – the interesting ones are a delightful mash up of traits that make them unique. We’re looking for an experienced copywriter to own our unique brand voice, translate that voice into powerful marketing across the B2BC spectrum, and – no hyperbole here – deliver words with the power to change lives. Along the way, you’ll work with a tightly knit creative team, passionate brand advocates, and a delightful team of marketing project owners.

Job overview

  • Wield your skill with words and concepts to create a consistent voice exemplifying our brand’s personality and value propositions – with support from our creative director, product marketers, and insights
  • Collaborate with our designers to create email campaigns, enrollment materials, online ads, landing pages, sales assets, website pages, and a whole smorgasboard of other materials
  • Guide and execute projects across channels like partnership marketing, growth marketing, and demand generation, by translating that brand voice for a variety of B2B2C audiences
  • Own our content guidelines, standards, and campaign sources of truth
  • Ensure quality, accuracy, and scalability across campaign materials and product permutations

Your impact:

  • You and Omada build a reputation in our industry for smart, resonant content that delivers pacesetting differentiation
  • Buyers and participants know what makes our offering special, and uniquely suited to them, through language that is clear, concise, and memorable
  • Empowering other content creators to know “how to speak Omada”
  • Partnering closely with insights and analytics to ensure your copy is as effective as it is creatively inspiring


You will love this job if you:

  • Are highly collaborative, encouraging to your teammates, and excited to learn about other verticals and areas of expertise outside your own
  • Are obsessively organized, with a process and skillset to keep many details straight (and help others do so too!)
  • Are a self-starter who loves to ask questions, dig up answers, and synthesize creative solutions
  • Have a knack for making sciencey stuff easy for the regular Joe or Jane to understand
  • Have deep care for the audiences reading your words and stories – who they are, how they’re receiving your content, and what they need
  • Get energized by writing the perfect headline and the nuanced multi-page whitepaper
  • Can embrace the Oxford comma

About you:

  • Have 3+ years of experience writing copy for human-forward brands
  • Have deep, demonstrable experience in at least a handful of our primary marketing mediums across the B2B2C spectrum (campaigns, email, demand gen, DTC, thought leadership, and/or product marketing)
  • Are hungry for mission-oriented work, and have a desire to see your expertise empower and support humans on their health journeys
  • Experience navigating healthcare (or other compliance-heavy industry) is not necessary, but considered a plus

Salary and Perks

  • Competitive salary
  • Stock options (extended post termination option exercise window for Omadans who are with us 3 years or more)
  • Flexible vacation to help you rest, recharge, and connect with loved ones
  • Generous parental leave
  • Health, dental, and vision insurance (and above market employer contributions)
  • 401k retirement savings plan
  • Stipend for professional development
  • Two giftable Omada enrollments per calendar year
  • Healthy snacks and meals
  • Wellness events (e.g. running club)
  • Community volunteering opportunities, plus one day off per year to volunteer
  • …and more!

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

About Omada Health

Omada is a digital care program that empowers people to achieve their health goals through sustainable lifestyle change.

Working primarily through health plans, employers, and integrated health systems, the company delivers personalized interventions for individuals at risk for, or dealing with, type 2 diabetes and hypertension, as well as anxiety and depression. Combining data-powered human coaching, connected devices, a proprietary technology platform, and curriculum tailored to an individual’s specific conditions and circumstances, Omada has enrolled more than 300,000 participants to date. Omada partners include Cigna, Kaiser Permanente, Blue Cross Blue Shield Minnesota, and other leading health plans.

Omada is a digital care program that empowers people to achieve their health goals through sustainable lifestyle change.

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