Director, Field Marketing

permanent
Fully Remote

Open to all applicants globally!

We are looking for a world class marketer to lead field marketing programs for our Enterprise and Commercial segments in North America. In this role, you will align closely with sales to drive the marketing strategy to support pipeline success. You will oversee the strategy and execution from campaign conception to campaign completion, offering insights and analytics on performance

How You Contribute to Our Vision:

Key Responsibilities

  • Partner closely with our regional sales leaders (East, West, Central & Commercial) to serve as the key marketing business partner for pipeline success (revenue growth and pipeline health).
  • Develop and implement region-specific marketing plans
  • Provide input to the global campaigns team to ensure campaigns developed are relevant and campaigns land successfully in region
  • Supplement and/or customize global campaigns with needed region or sales-specific marketing activities to ensure success in the field
  • Work with broader marketing team to develop and execute more customized marketing programs for top accounts.
  • Plan and host offline events
  • Coordinate enablement for sales on all campaigns in the field.
  • Drive segmentation analysis and identify segments of opportunity working with sales strategy, marketing ops and growth teams
  • Track field marketing campaigns, determine the most successful ones and ensure best practices are shared across regions
  • Manage and own campaign pipeline for effectiveness and results. Develop reporting frameworks for clear communication with sales and marketing leaders on a global level to share performance trends
  • Ensure regular meeting cadence and effective communications to key stakeholders across the business
  • Effectively collaborate and manage agencies to help scale delivery and impact of programs for the field
  • Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximize impact.

Experience

Minimum Requirements

    • 10-12 years marketing experience in a role managing multi-channel marketing campaigns. Ideal candidate will have a proven track record with Field Marketing and ABM campaigns.
    • 5+ years experience developing and executing new marketing strategies and programs for B2B organizations
    • 5+ years experience driving demand and pipeline for the programs
    • 5+ years experience managing marketing budgets, allocating & optimizing spend across tactics and experience with forecasting results
    • 5+ years experience partnering with sales to deliver enterprise results
    • Past experience in using salesforce and/or other marketing tools such as Marketo, Eloqua, Responsys, Google Analytics, Omniture, etc.

Preferred

    • High energy and the ability to manage multiple initiatives
    • Works well under pressure or in a high growth environment that is constantly changing
    • Track record for delivering under tight deadlines
    • Strong understanding of demand generation and a track record of owning campaigns and driving success
    • Strong communication skills including story-telling with PowerPoint, data crunching with Excel, use of†salesforce.com, etc.
    • Analytically inclined, exceptional organizational skills with rigorous attention to detail.
    • Bachelor degree from a 4 year college/university
    • MBA a plus (but we love smart people who really love to innovate and get things done)

Salary and Perks

  • Competitive salaries and company equity
  • Comprehensive benefits package including: medical, dental, and vision plans for you, your spouse and family
  • 401K with 1% match
  • Pre-tax commuter benefits, FSA, cell phone allowance and more!
  • Generous parental leave
  • Paid vacation (3 weeks vacation your first year, 4 weeks afterwards) in addition to 12 paid holidays and ample sick leave
  • Paid employee Volunteer Time – 20 hours per year
  • Monthly company wide hack days

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

About PagerDuty

In an always-on world, teams trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. PagerDuty is the central nervous system for a company’s digital operations. We identify issues and opportunities in real-time and bring together the right people to respond to problems faster and prevent them in the future. From digital disruptors to Fortune 500 companies, over 12,000 businesses rely on PagerDuty to help them continually improve their digital operations—so their teams can spend less time reacting to incidents and more time building for the future.

Dutonians believe that we are a part of a bigger movement of businesses being built to benefit everyone—the customer and the employee, as well as our community. We are go-getters fueled by the fire to reinvent how people and companies work together. We take the lead and get creative to be first in the hearts of our customers. Whether it’s keeping the world on or changing it entirely, Dutonians are fueled by the fire to reinvent how people and companies work together to deliver in real-time, across the globe.

Join us to lead uncharted efforts and reinvent how companies run.

In an always-on world, teams trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. PagerDuty is the central nervous system for a company’s digital operations. We identify issues and opportunities in real-time and bring together the right people to respond to problems faster and prevent them in the future. From digital disruptors to Fortune 500 companies, over 12,000 businesses rely on PagerDuty to help them continually improve their digital operations—so their teams can spend less time reacting to incidents and more time building for the future.

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