Director, Paid Social

• Build and own Nutrafol’s paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program
• Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth
• Leverage platform and MTA data to inform investment decisions.
• Drive actionable insights across audiences, creative, placements, and bidding strategies.
• Define clear KPIs and implement rigorous performance tracking and reporting frameworks.
• Partner with Analytics to assess channel efficiency, incrementality, and ROI.
• Translate complex data into clear business narratives and recommendations for senior leadership.
• Lead, mentor, and develop a team of paid social managers and associates
• Foster a culture of testing, curiosity, accountability, and performance excellence
• Collaborate with Creative, Influencer, and Brand teams to ensure cohesive, data-informed storytelling across the funnel
• Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation.
• Proactively identify opportunities to improve process, automation, and team workflow.

• 8 - 10+ years of experience in paid social media management within an eCommerce company; DTC experience is preferred
• 5 years of experience hiring and leading teams, including demonstrated success in mentoring and growing high-performing teams
• Deep expertise in Meta Ads Manager, TikTok Ads Manager, TikTok Shop and at least one emerging platform (Pinterest, Reddit, or Snapchat); hands-on keyboard experience is required
• Experience leveraging an MTA or MMM to drive new customer acquisition
• Strong analytical mindset with advanced Excel or data visualization skills (e.g., Tableau)
• Proven ability to manage large budgets and deliver on CPA targets
• Excellent communicator, able to translate performance insights into strategic recommendations for executives
• Comfortable working in a fast-paced, results-driven environment with shifting priorities
• Experience with a DTC subscription brand
• Agency and in-house experience

Pay range: $165K - $175K

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance discounts and benefits