Marketing Analytics and Insight

Fareportal - permanent

United States

08 May

Open to all applicants globally!

We are seeking a customer-centric and data-driven Manager- Marketing Analytics and insights. The primary focus is to create an internal attribution method of marketing performance using in house data. The incumbent will define and execute a roadmap of developing a marketing attribution in partnership with data science and technology team. The right person will possess in-depth knowledge of E-commerce business and proven experience managing marketing analytics. The incumbent will also oversee an offshore analytics team. Previous experience in the travel industry with Marketing Analytics is a big plus, experience creating enterprise-level highly scalable platforms is key. The role is a challenging yet exciting opportunity to create a highly scalable platform to help millions of customers to book their perfect travel.

Responsibilities:

  • Makes value out of data, person proactively fetches information from various sources and analyzes it for better understanding of how the business performs, and builds automated tools that automate certain processes within the company.
  • Create a road map of marketing report automation and work with marketing partners, product and tech team.
  • Analyze current business intelligence and work for a custom-tailored attribution method based on in-house data that interprets marketing efforts correlation with ROI.
  • Transform from report view to dashboard view which provides trending & analysis along with reported numbers. Is proficient and carries insight into business values to provide up-to-date and relevant dashboards which facilitate in decision making.
  • Creating and distributing BI reports and insight stories which can facilitate decision making.
  • Takes initiative in driving real-time reports; liaises with team members to seek improvement opportunities and deliver insights within specified timelines.
  • Create customized funnel for all marketing channels on GA and verify the existing GA funnels to give meaningful visualization of customer journey from entry to exit.
  • Create an alert system in GA for notifying any change in the funnel.
  • Creating automated anomaly detection systems in reporting and constant tracking of its performance
  • To work on report improvisation & process automation.
  • To monitor & report to concerns on .unusual trends in reporting.
  • To co-ordinate with all concern teams like DBA, Brand, Tech, MIS, Pricing, and Marketing for data & unusual trends.
  • Mentor and Support the learning and development of team members

Experience

  • 2 years of E-commerce or OTA experience, working with high traffic volume websites
  • 5 plus years of work experience with Marketing Analytics, Business intelligence or other data analysis roles
  • Experience in Data Processing & Analysis, MIS/Reporting & Team handling.
  • Certified on Google Analytics and have a hands-on skill of creating customized funnels and reports on GA.
  • Working experience of MS Excel, MS PowerBI, SQL and R-Studio
  • Experience in working any marketing attribution tool will be an added advantage.
  • Experience in creating internal attribution model for overall marketing campaigns and proven success of using it to improve business will be an added advantage.
  • Ability to lead diverse cross-functional teams
  • Experience with A/B testing and tools, with a strong understanding of data-driven decision-making

Salary and Perks

  • Flexible work hours
  • Medical, dental and vision benefits
  • Flexible spending accounts
  • Travel benefits
  • Team outings
  • Corporate discounts
  • Breakfast bar

About Fareportal

Fareportal is the leader in travel technology.

Sure, we use that technology to help people take much-needed vacations or get the best deals on travel. But that all starts in the back end. Somewhere behind the touchscreens and browser bars is where we do our best work. Since 2002, we’ve been creating cutting-edge, industry-defining technology. And we don’t intend to stop now.

Headquartered in New York with offices worldwide (Canada, United Kingdom, India, Ukraine & Mexico) Fareportal is a global technology company with the heart of a startup.

Apply

Remote Jobs Weekly

Just the remote jobs you want sent straight to your inbox weekly.