Sr. Digital Media Buyer

Site Impact - permanent

United States

25 Mar

Applicants must reside in: United States

· Help drive Site Impact’s online media buying and traffic fulfillment strategy by developing and managing profitable buys.

· Develop and test online media campaigns with specific performance-based objectives and expand them into high volume

· Leverage creative and marketing knowledge to develop new creative, landing pages, and campaigns

· Manage creation and execution of campaigns that deliver against business goals

· Drive and optimize key traffic and revenue metrics including CTR and CPC through targeting and optimization

· Prospect new publisher and media buying opportunities

· Manage CPM, , CPC, and CPV campaigns and review backend performance to ensure specific profitability goals

Develop strong relationships with traffic partners to continually test and optimize campaigns

Experience

· Comfortable managing 100’s of online media campaigns simultaneously

· Proven track record of optimizing online media campaigns (both large and small) towards specific CPC goals

· Experience with both non-traditional and traditional display platforms (including but not limited to: AppNexus, TradeDesk)

· Extensive knowledge of social media buying (Facebook, Twitter, etc.)

· A creative and strategic thinker – be able to bring new/out of the box ideas for testing/optimizing online media buys

· A great communicator – be able to clearly convey information to individuals or group setting

· A great decision maker – compare data from different sources to draw conclusions and take action consistent with available facts, constraints, and probable consequences

· Excellent work standards – set high standards of performance and ethics for one’s self, assume responsibility and accountability for successfully completing assignments/tasks

· A strong analytical thinker - this position is strictly focused on ROI and is metrics driven.

· A self-starter with ability to thrive under pressure in a fast paced, ever changing environment

Additional Experience…

· Managing high volume media buys for consumer audiences

· Lead generation and/or ecommerce (a plus, but not required)

· Experience with programmatic media buying

· Generating and negotiating key business decisions

· Analyzing large volume of data

Salary and Perks

· Competitive Salary Commensurate with Experience

· Medical, Dental & Vision Insurance

· Voluntary Life Insurance and AD&D

· Voluntary Long-Term Disability Insurance

· Voluntary Short-Term Disability Insurance

· Domestic Partner Benefits

· Flexible Spending Account (Medical & Dependent Care)

· Birthing, Recovery , and Bonding Leave 100% Employer Paid

· Paid Time Off (PTO)

· Paid Holidays

· 401k Plan Option

· Monthly Employee Awards & Recognition

· Company Sponsored Team Events

· Onsite Barber

· Business Casual Dress

· Career Bungee Program

· Learning and Development Program

· Employee Life Mart Discount Program

· Annual Performance Evaluations and Compensation Reviews

Tools
Jira
Slack

About Site Impact

Site Impact specializes in multi-channel direct marketing services. Our goal is to “Drive results for our clients, build a dynamic company culture, and make an IMPACT!”

In a marketplace that has proven challenging for many companies, Site Impact has thrived, and remained one of the leading providers in data and marketing resources. As we continue to grow our client following and enhance our current product our once small family has grown into a diverse and dedicated group of over 80 industry and digital marketing professionals who play a key role in the company’s culture and our continued growth and success.

Site Impact has been named one of the “Best Companies to Work For” by Florida Trend Magazine and a consecutive four years awarded a “Top Workplace” by the Sun-Sentinel.

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