Define and execute GTM programs for the Global Strategic segment
Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing
Align with sales leadership on segment-specific priorities and approach
Inform broader company segmentation and GTM strategy based on field insights
Build 1:1 / 1:Few account-based marketing programs for Global Strategic segment
Define ABM target account lists, engagement strategies, and buying committee mapping
Partner with sales leadership on account selection and pipeline acceleration for key accounts
Design personalized buying experiences and campaigns for priority accounts
Own campaign planning and execution across channels to drive pipeline for the assigned segment
Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy
Measure campaign performance against pipeline and revenue targets
Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity
Partner with sales leadership to define field marketing priorities and support strategy for the Global Strategic segment
Collaborate with Field Marketing to execute integrated programs that drive pipeline
Identify and prioritize field engagement opportunities that support segment growth
Deliver segment-specific resources, insights, and support to field sales teams

360Learning Jobs