Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Our Paid Marketing Team is responsible for executing and measuring marketing campaigns that help promote Atlassian products, attract new audiences, and ultimately add new customers to our growing community. You’ll join an outstanding team that is a critical growth engine for the company. The team works cross-functionally across with key partners in Product, Analytics, Design, and Engineering. You will report to the Performance Marketing Team Lead, Search & Review Sites.
More about the role
Atlassian is seeking a Paid Search Manager to accelerate the growth of our paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions.
You will join the paid advertising team and use paid search tactics to drive new user acquisition for Atlassian products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing and scaling our paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.

Key Responsibilities

Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns.
Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy.
Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution.
Process trademark whitelisting requests for Atlassian partnerships and submit competitor trademark violations, when necessary.
Submit and manage project requests with cross-functional teams.

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