As Lytics’ Digital Marketing Manager you will be responsible for creating and running clever and effective campaigns that result in quality leads converting into pipeline. You Will work with team members to coordinate design, copy and execution across multiple channels including email, web, social and advertising.

You are creative, at the cutting edge of marketing tactics and, like the rest of your team, are highly analytical and passionate about the data. You have a track record of successful collaborations with sales operations and sales leadership and are enthusiastic about a healthy sales & marketing partnership.

Responsibilities:

Work closely with marketing and sales leadership to build and manage campaigns to support full-lifecycle relationship marketing programs including account-based campaigns, event campaigns, webinars, and prospect/customer communications
Run and support the full gambit of marketing programs with the team to drive acquisition of quality leads in support of overall pipeline targets
Help optimize the lead management process from lead capture to follow-up and sales handover with the demand generation experts.
Assist with measurement, analysis and reporting of campaign performance against pipeline goals and budget, and provide analysis to the business
Assist sales operations in overall database management, list segmentation, and account scoring
Support field marketing/field sales events with digital programs to drive awareness, participation and follow-up
Write copy for emails, web pages, blogs, and other content formats
Work in partnership with internal resources to develop content, such as blog posts, technical guides, articles, webinars and demo videos
This role can be remote or in our headquarters in Portland, Or. Some travel may be required.

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