We’re looking for a Demand Generation Manager to build the machine that generates a robust pipeline of sales leads for Aptible.

This is a unique opportunity to be a high-impact, early member of the Aptible Team. Reporting directly to our VP of Growth, you’ll be responsible for helping to expand Aptible’s marketing presence through optimized strategy and cutting-edge tools.

Who We Are

Our mission is to build trust on the internet. We do this by empowering innovative teams to build strong data protection programs and become trustworthy custodians of sensitive data.

What We Believe

We believe building trust is essential to unleashing the internet’s transformative potential: A global internet based on strong trust can build communities, reshape economies, and improve the lives of billions around the world. We are starting with security and privacy. Data, such as personal data, is increasingly sensitive and risky to handle. We believe the best way to build trust is to build teams that are inherently trustworthy.

Imagine:

What if data breaches on the internet weren’t common?

What if every team knew how good they were at security before a breach?

What if every team knew how much time, money, and people they should invest in security?

What if every engineering team had access to great DevOps security?

How We Prioritize

Customer Empowerment Over Customer Happiness

We think of customer success in terms of empowerment and growth through self-improvement, which makes it easy to have a deep passion for that success and be deeply invested in it. We want to see our customers grow into mature teams that excel at protecting data. That said, the customer is not always right. Sometimes we tell customers things they don’t want to hear, to help them improve. We think and talk about empowerment across the entire team, not just product: In our marketing, we’re more likely to give away knowledge than swag. In sales, we always try to answer substantive questions and provide a roadmap for prospects, even if they don’t buy.

Experience and Opinion Over Flexibility

Empowerment and growth as self-improvement also deeply inform our design for customer experiences, like product and support. We help our customers by solving hard problems in multiple domains. Our customers look to us as guides, and we weave our deep legal and technical experience into our software and services. Our products teach you how to get better as you use them: to do this well, we often choose to sacrifice flexibility first.

Leverage Over Effort

Our customers value leverage: doing more with less time and money, and fewer people. Our products give them leverage by making complex processes simple and safe. With Gridiron, our customers can launch an enterprise-grade compliance program without a CISO or security department. With Enclave, our customers get the benefits of a secure, highly-available, fault-tolerant infrastructure without having to recruit, run, and retain a DevOps team. We build products and experiences that give customers more value as they invest more into them.

As a team, we praise focus and seek leverage as we plan our work. Individually, we plan our work to make the biggest impact with the least amount of precious time. Sleep is leverage: We believe in getting enough of it. Good health is leverage: We take pride in our physical and mental health benefits. It will take years to reach our most ambitious goals, so we aim to perform at a high level over a long period of time.

What You’ll Do

Your First 3 Months

You’ll work with our Product Marketing Team to define our acquisition strategy. Starting with a deep understanding of our customers and prospects, you’ll define a strategy that educates our prospects, is compatible with our brand, and yields qualified opportunities.
You’ll work with our Sales Team to lead the creation, implementation, and testing of educational engagement and nurture omnichannel sequences for our inbound and outbound leads, demonstrating improvement in conversion to opportunity.
You’ll work with our Product Marketing Team to own our advertising strategy, including: SEM, ABM, Retargeting, and Social.
You’ll work with our Product Marketing Team to manage our marketing automation platform and related tools. You’ll create, administer, and QA nurture campaigns, email sends, lead scoring, and distribution.
You’ll measure and report all demand generation efforts against key metrics (i.e. MQLs and opportunities).

Your First 12 Months

You’ll own our conversion rate optimization and testing strategy across the funnel.
You’ll create a target list to help us build out our ABM approach.
You’ll experiment with newer demand generation tools and techniques (e.g. Terminus).
You’ll help us grow our Marketing Team.

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