We start by turning convention on its head. We're family owned, beholden to no one, so we can forge our own path - different and authentic. Never satisfied, we constantly strive to find a better way. We solve problems that others choose to ignore with ingenious new technologies that defy convention and simply work better. In 1993, James Dyson launched the first bag-less vacuum cleaner but a lot has changed since then. As we continue to grow, we’re exploring new frontiers and traversing the unknown.

In 2012 we were 3120 people. Today we're over 12,500. Our future is bright and the next few years are set to be our busiest yet as we continue to innovate and disrupt with new categories, new machines and launching more demo stores all over the world. We've also begun work on an electric vehicle, due to launch in 2020. This gives us the opportunity to bring all our technologies together into a single product.

We never have and never will stand still.