Calm’s first copywriter will define and steward our brand voice, as conveyed in words, across all moments of the customer journey, from the moment someone first learns about Calm to their ten year anniversary as a subscriber. We’ll look to you to craft copy that builds a strong connection with our existing customers, drives new interest in Calm, and builds a sense of love and affection for our brand around the world.

Outcomes

Author Calm’s voice and tone guidelines
Write! Produce high-quality copy from concept to execution within guidelines
Craft brand messaging across a range of internally and externally-facing touch points, including advertising; social media channels; our blog; emails; events and experiential marketing; landing pages and microsites; storyboards; slide decks; and print collateral
Craft brand messaging across a range of media, including audio; film; online graphics; UI; animation; packaging; editorial; and other formats
Strategize how we use copy across all channels and audiences
Collaborate with designers, art directors, and producers on high level concepts that will shape the Creative Team’s output
Shape creative pitches.
Demonstrate a strong ability to listen, and a commitment to learning and growing through feedback
Clarify complex topics into easy to understand language
Craft Calm’s brand narrative for internal and external consumption, in collaboration with our Creative Team, Marketing Team, and Founders
Develop an understanding of current and future content offerings, articulate a clear value proposition in words for each
Assess projects and provide recommendations on the scope and type of copywriting support needed
Dedicate time to internally-facing copy and content from foundational materials on mission and values to timely employee communications
Proactively develop solutions for scaling on-brand copy across teams, projects, and channels
Proof final deliverables to ensure that final content appears as intended

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