Lead the transformation partnership for client’s marketing technology ecosystem and AI-powered customer experiences
Conduct TCO analysis of Adobe stack (AEP, AJO, CDH, Marketo, Workfront)
Develop build vs. buy recommendations
Lead stack consolidation
Create financial models for platform improvements
Define Next Best Action/Next Best Offer frameworks
Provide architecture recommendations for customer data infrastructure
Lead quarterly stack audits
Identify high-value AI/automation use cases
Present recommendations to VP/SVP leadership
Build business cases for strategic investments
Lead bi-weekly innovation sprints
Help build LLM/SLM apps for content, customer insights, campaign optimization
Develop platform-agnostic AI solutions using GCP
Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing
Execute POVs demonstrating business impact
Maintain competitive intelligence on Martech and Adtech landscape
Help build native integrations outside Adobe/Pega
Evangelize innovation through demos, workshops, executive briefings
Define and deploy complex B2B customer journeys
Optimize multi-touch attribution and journey analytics
Partner with CDH data science on propensity models, lookalike audiences, churn prediction
Optimize Adobe Experience Platform (AEP)
Architect ABM programs leveraging intent data, predictive scoring, personalized engagement

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