Create, maintain, and execute comprehensive social media content calendars across all platforms
Coordinate content scheduling and publishing using Sprout Social
Ensure consistent posting cadence and optimal timing for audiences
Plan content themes around developer events, product releases, and industry trends
Manage content approval workflows and deadlines
Develop technical content for software developers, engineers, and technical decision-makers
Create tutorials, code snippets, technical tips, and developer-focused educational content
Work with Developer Advocacy team to translate complex technical concepts into engaging formats
Collaborate with engineering teams to highlight technical innovations and features
Manage daily social media activities across LinkedIn, Twitter/X, Instagram, and YouTube
Monitor developer communities and engage in relevant conversations
Optimize posting times and content formats based on developer audience behavior
Track and analyze content performance focusing on developer engagement metrics
Prepare weekly and monthly performance reports
Identify high-performing content types and optimize future posts
Measure employee advocacy program effectiveness
Develop and execute team member advocacy programs
Create ready-to-share content for team members across all levels
Manage social media presence for GitLab's executive suite, including content creation and coordination
Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities
Coordinate executive amplification strategies for key company initiatives
Train and support team members on social media best practices and brand guidelines

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