Lead holistic search strategy development including traditional SEO, AEO, and AI search optimization to drive full-funnel growth.
Develop strategies to capture and optimize for AI Overviews, Featured Snippets, People Also Ask, zero-click search experiences, and conversational queries.
Drive entity-based optimization strategies to strengthen brand authority and knowledge graph presence.
Partner with content and digital teams to align SEO strategy with E-E-A-T best practices.
Optimize content and technical implementations for AI-driven search environments including generative search engines and large language model (LLM) discovery platforms.
Develop structured data and schema strategies to enhance visibility in rich results, AI summaries, and enhanced SERP features.
Monitor evolving search engine algorithms and AI search trends, proactively adjusting strategy to maintain competitive advantage.
Establish processes for measuring AI search visibility and zero-click performance impact.
Perform and present comprehensive technical, content, competitive, local, and app SEO audits.
Develop SEO functional specifications for technical enhancements, partnering with developers to implement, QA, and UAT updates.
Conduct advanced keyword, topic cluster, and entity research to inform scalable content strategies.
Identify opportunities for content optimization, consolidation, pruning, and authority building.
Collaborate closely with paid search, analytics, UX, product, and development teams to drive integrated search performance.
Present insights and recommendations to internal and client stakeholders, translating complex SEO and AI-search concepts into business-focused outcomes.
Align search strategies with broader omnichannel marketing and digital transformation initiatives.
Take a data-driven approach to measuring SEO and AEO ROI across core business KPIs.
Develop reporting frameworks that account for traditional traffic, zero-click engagement, SERP feature ownership, and AI search visibility.
Leverage automation tools, APIs, AI workflows, and advanced Excel or scripting capabilities to improve efficiency and scalability.
Use reporting and visualization platforms to communicate performance insights and strategic opportunities.
Manage project timelines and deliverables within project management systems (e.g., JIRA), ensuring deadlines and quality standards are met.
Operate effectively in a contractor capacity, managing priorities across multiple accounts while maintaining strategic clarity and execution rigor.
Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols.
Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets.
Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.).
Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information.

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