Matador is a tribe of millions of travelers across the globe who share similar values about travel and the world: connecting with local people, learning the language, open-mindedness and curiosity about the local culture, and an unquenchable thirst for adventure and exploration.

Matador is the world’s largest independent travel publisher, with over 8 million unique monthly visitors. We tell stories through videos, photos, and articles that inspire people to explore more of their world, plan adventures with friends and family, and fuel their curiosity for far-off lands and their own backyard.

Over the past ten years, Matador has established an environment of highly original and creative media, winning two consecutive Lowell Thomas awards for excellence in travel journalism, as well as the Skiftie Award for "most effective brand"​ on Social Media - Travel Media.