Bounteous x Accolite makes the future faster for the world’s most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.

Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.

A successful Paid Social Media Manager should be an effective communicator capable of working in a collaborative, client-facing environment. This role collaborates with Media Strategy and other disciplines to effectively activate paid social campaigns across Meta, TikTok, Reddit, LinkedIn, Snap, Pinterest, and more. The ideal candidate will have experience working across the paid social landscape and be a savvy subject matter expert on dynamic client-facing teams.

Role and Responsibilities

Drive business revenue and growth for BxA clients through paid social. Understand client goals and work to exceed KPIs through tactical strategies, campaign optimization, and analysis of campaign performance
End-to-end paid social campaign execution and strategy: Traffic, QA, launch, optimize, pace, and report on campaigns.
Define target audiences and segment audience lists
Stay current on platforms and proactively identify new client opportunities, such as A/B tests, variant tests, beta tests, etc.
Advise on best practices for creative ad executions and provide specs and guidance for creative partners
Define targeting and budgets based on pacing performance
Maintains budget pacing and quality assurance of all managed campaign activities; ensures the consistency of campaign targeting, measurement, ad copy, and audience design deliverables.
Build reports using Excel and PowerPoint, present findings to internal stakeholders and clients
Maintain knowledge of paid social media best practices acquire certifications for paid social platforms
Contributes to tactical thinking for project success that addresses business needs, user needs, and best practices
Participates in and contributes to discovery activities with oversight from Leads/Directors.? Demonstrates the ability to turn discovery and other research findings into insights, cohesive tactical plans, and performance-based optimizations.?
Serves as a reliable, informed point of contact and works closely with other media team members to support developing and producing media plans, reports, and other deliverables.
?Articulately and confidently presents work to internal teams and clients.??
Assist with other areas of digital marketing as required

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