Founded in 2011 by journalists fed up with the time and energy it takes to shop, Wirecutter developed a simpler approach to giving buying advice: just tell people exactly what to get in one single guide. The company’s purpose: to help people find great things, quickly and easily. Through rigorous testing, research, reporting, and whatever means necessary, they create straightforward recommendations that save readers from unnecessary stress, time, and effort. We then monetize these guides by enabling our readers to easily purchase the products they are interested in.