There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest!

At Hatch, we know great sleep, and are on that mission to teach the whole family better sleep habits. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed. Come join a company that has already helped more than 5 million sleepers of all ages find space for rest in their lives, with baby products in 1 in 3 nurseries, and a viral adult smart sunrise alarm clock that has taken over TikTok and everyone from Jimmy Fallon to Sofia Richie Grainge’s nightstands.

The Opportunity

As we continue to grow, we’re seeking a Senior Growth Marketing Manager, Social Media to lead the charge in shaping Hatch’s voice across social platforms and connecting with millions of people in a meaningful way. This is your opportunity to craft campaigns that inspire better sleep and improve lives, all while amplifying a brand with a powerful mission.

Are you passionate about harnessing the power of social media to not only build communities but to drive impactful, purpose-driven growth? Do you see every post, story, or video as a chance to inspire, engage, and build lasting connections with people who share our mission? If so, this role is your opportunity to be at the heart of a movement that helps people and families everywhere experience the transformative benefits of great sleep.

At Hatch, we believe that social media is more than just a channel—it’s the frontline of our brand. It’s where we tell our story, engage with a vibrant community, and inspire millions to prioritize their well-being. We’re looking for someone who thrives in creativity, sees possibilities in every trend, and is motivated by the challenge of bringing fresh, innovative ideas to life in a fast-paced, collaborative environment. This is more than a job—it’s a chance to make a lasting impact on people’s lives by helping them sleep better, live better, and dream bigger.

If you are energized by the idea of building something that matters, and you’re ready to help us shape the future of sleep, this could be the perfect role for you.

This role will report to the Head of Growth. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

What You’ll Do

Within 30 days:

Familiarize yourself with Hatch’s brand values, voice, target audience, and product offerings.
Conduct an audit of our current social media channels, identifying areas for improvement and optimization.
Establish strong relationships with cross-functional partners in creative, content, and marketing teams.
Develop a social media content calendar and execute the first set of posts, focusing on engagement and brand alignment.
Identify relevant trends and consumer insights to incorporate into our social strategy.

Within 60 days:

Take full ownership of social media accounts, including Meta, Instagram, TikTok, and Pinterest.
Launch and maintain innovative social campaigns that drive awareness and engagement, while supporting key product launches and seasonal promotions.
Collaborate with the Growth Analytics and Creative teams to implement a strategic testing framework for social content.
Begin tracking and analyzing KPIs across all channels, continuously iterating based on performance data. Provide weekly reporting on paid social.

After 6 months:

Build out a robust catalog of learnings and strategies for social media performance and content optimization.
Develop and maintain a thriving social media community by fostering engagement and encouraging user-generated content.
Play a key role in growing Hatch’s social media presence, scaling content output, and increasing our follower count across all platforms.
Regularly present performance insights to the marketing team, using learnings to optimize future campaigns.

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