At Tidelift, our mission is making open source software work better—for everyone.

We see a world where software development teams get better maintained, more dependable software, and open source creators can get paid for the incredible value they create.

Tidelift is the largest provider of commercial support and maintenance for the community-led open source software behind modern applications. We partner directly with independent project maintainers to make it safer and easier to build with open source, so engineering teams can create even more incredible software, even faster.

We’re well-funded and growing fast. You will play a large role in tackling challenging problems and helping build the company, while learning alongside our experienced team.

Find out more about us on tidelift.com or read about us in Wired or Business Insider.

The role:

Account Based Marketing Manager

The Account Based Marketing Manager is responsible for designing and implementing account-based marketing programs that create new pipeline opportunities in our target accounts or accelerate opportunities already in progress. This role works closely with the Tidelift sales and digital marketing teams to design programs that help us meet our shared goals around ABM revenue, pipeline, and account penetration.

Your responsibilities will include:

Define an account-based marketing strategy for the company in partnership with other stakeholders on the sales and marketing teams.
Oversee the tools Tidelift uses for account-based marketing, including HubSpot, HG Insights, LinkedIn, and ZoomInfo.
Develop and maintain comprehensive account profiles and target personas; manage a database of named contacts to help marketing and sales define and reach our target audience.
Work with sales and product teams to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
Partner with the digital marketing manager, content team, and BDR manager to design ABM playbooks and sequences that utilize outbound prospecting, custom events and webinars, digital marketing, and other techniques to reach and engage key personas at target accounts.
Collaborate with our Head of Marketing and product marketing to optimize value proposition and positioning of campaigns.
Train and assist the sales team in executing campaigns.
Track results and optimize marketing messages, CTAs, and delivery methods based on learnings.
Follow up with the sales team to ensure campaigns are running smoothly and adjust on the fly as necessary.
Set up and maintain dashboards, and report metrics and progress against goals back to the team on a weekly basis.
Establish a community of external stakeholders (customers, prospects, etc.) to solicit input and help validate new product features and messaging.
Maintain a rigorous ongoing continuous improvement methodology with A/B testing, statistical analysis, and validation of proposed hypotheses.
Manage relationships with outside contractors and vendors as needed.

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