Pulso is a digital organizing venture focused on increasing the political power of Latinx voters across the country. We are a digital platform that attracts and engages Latinx voters through our daily and weekly culturally-relevant content via Facebook Messenger and Instagram. By cultivating deep, trusted digital relationships with our subscribers online, we leverage them towards political action offline.

Our overarching goals are to motivate our subscribers to take action on critical issues impacting Latinxs, advance policy change through increased advocacy, and register more Latinxs so they will cast their votes on election day.

To see the digitally-based service we’re building, search for Project Pulso in the Facebook Messenger app.

Pulso is a project of Accelerate Change (AC), a nonprofit organization that incubates and supports social ventures. Drawing upon the lessons from some of the largest and most impactful social change institutions, AC’s theory of change is based on the idea that membership organization scan experience explosive, financially-sustainable growth when they provide a robust set of benefits and services that have an outstanding value to the people they seek to organize (functional organizing). For more on AC’s model for scalable citizen organizing read, The Secret of Scale and for AC’s approach to experimentation using Lean Startup methodologies and other business strategies, read The Promise of Lean Experimentation both from the Stanford Social Innovation Review.