At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world’s workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.

Our employees are experts in the employee experience, workforce communications and technology.

Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?

Our Values

Every employee is an owner with responsibility and credit for our progress.

Leadership is in our build and we see change as a catalyst for improvement.

We win as a team, committed to help our coworkers and customers thrive.

Position Overview

At Firstup, we believe in the transformational power of inclusivity, meaningful connections, and personalized experiences on the future of work. We’re looking for a strategic, dynamic, and high-impact Sr. Product Marketing Manager.

As the Senior Product Marketing Manager, you will play a pivotal role in driving the success of our platform by effectively building value positioning for our customers, sales and the market. The focus of this critical role is to help shape our sales GTM, inform our messaging, and influence our product roadmap.

Leveraging your 5-7 years of product marketing experience, you will collaborate cross-functionally to develop and execute strategic marketing initiatives that resonate with customers and contribute to our business objectives. If you have a passion for crafting compelling narratives, we want to hear from you. Experience with HR persona and customer journey management solutions are major pluses.

Reporting to the VP, Portfolio Marketing, the Sr. Product Marketing Manager will work closely with Product Management, Demand Generation, Account Managers, Account Executives and Enablement to drive differentiation and growth for all Firstup offerings.

Responsibilities

Develop and execute comprehensive product marketing strategies that align with Firstup’s overall business goals and objectives.
Collaborate closely with the product management team to deeply understand the features, benefits, and use cases of our products, translating technical information into customer-facing messaging.
Create and deliver persuasive marketing content, including product messaging, sales collateral, case studies, whitepapers, and presentations.
Contribute to the development of customer personas to ensure effective targeting and messaging across all stages of the customer lifecycle.
Conduct competitive analysis and market research to identify key market trends, opportunities, and threats, and leverage insights to drive strategic decisions.
Work closely with the demand generation team to develop and execute effective go-to-market plans, including product launches and promotions.
Collaborate with sales and sales enablement teams to equip them with the necessary tools and training to effectively communicate product value and benefits to prospects and customers.
Monitor industry developments and stay current on market trends, leveraging insights to continuously improve product marketing initiatives.
Attend key competitor & industry events, analyze press coverage and announcements and report on meaningful findings.

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