Work with leadership and external agencies to build a comprehensive PR and marketing strategy, including defining key marketing objectives and performance indicators.
Develop, implement, and manage multi-channel marketing campaigns aligned with company goals.
Create compelling content for various platforms, including blogs, social media, email newsletters, and sales collateral.
Ensure consistency in brand messaging and tone across all channels.
Manage and optimize digital marketing initiatives, including SEO, SEM, and paid advertising campaigns (primarily on LinkedIn).
Own administration of the company website, update content, monitor analytics, and implement strategies to improve traffic and engagement.
Design and execute lead generation strategies to attract and convert prospects.
Utilize marketing automation tools to nurture leads through the sales funnel.
Plan and promote webinars, virtual events, and conference participation to enhance brand visibility.
Coordinate logistics and post-event follow-ups to maximize ROI.
Oversee the work of external agencies, freelance designers, copywriters, and other contractors to ensure timely and quality deliverables.

Thermo Fisher Scientific Jobs