Customer Advocacy Specialist

• Design, launch, and manage incentivized customer advocacy programs that motivate participation through gifting, recognition, and exclusive experiences
• Produce and manage a robust library of customer content including case studies, video testimonials, blogs, podcasts, webinars, and speaking engagements
• Partner with customers to capture success stories and translate them into compelling assets for external marketing and internal sales enablement, including slides, one-pagers, and battlecards
• Build and maintain a centralized, searchable content repository accessible to Sales, Marketing, and Customer Success teams
• Manage end-to-end advocacy operations including intake, prioritization, approvals, fulfillment, and tracking across all programs
• Own and optimize a customer gifting strategy - selecting, sourcing, and fulfilling meaningful gifts that strengthen relationships and reward advocates at key moments in the customer journey
• Match Sales and Customer Success teams with the right customer advocates for RFPs, references, and live deal support
• Track and report on program performance - including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity
• Proactively recruit new advocates and solve participation challenges to keep the program pipeline healthy and growing

• 3+ years of agency experience in customer marketing or advocacy in B2B technology environment
• Experience producing a wide range of customer content - case studies, video scripts, internal sales slides, and testimonials - from concept through completion
• Exceptional written and verbal communication skills with strong attention to detail and a knack for storytelling
• Ability to build trusted relationships with customers and internal stakeholders, aligning advocacy efforts with business priorities
• Solid understanding of B2B marketing fundamentals and how customer stories drive trust, pipeline, and revenue
• Proven track record designing and running incentivized advocacy or loyalty programs, including gifting and recognition campaigns
• Customer-first mindset with a deep ability to understand customer goals, pain points, and what motivates them to advocate
• Preferred: Experience with gifting platforms, reference management tools, and AI tools to streamline and scale advocacy operations

Pay range: $81K - $95K

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/assisted reproductive services benefit
• Employee referral bonuses
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military