Customer Advocacy Specialist

• Develop and manage a robust library of customer content, including case studies, video testimonials, blogs, podcasts, webinars, speaking engagements, and sales enablement assets.
• Support incentivized customer advocacy programs that drive participation through gifting, recognition, and catered experiences.
• Repurpose core content across formats and channels to extend the reach and impact of customer stories.
• Prepare copy for customer newsletters and partner with social media on ongoing posting and content support.
• Support and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success.
• Manage workflows in Asana to keep advocacy projects, requests, and deliverables on track.
• Upload, publish, and track advocacy content in a sales enablement platform to support enablement and content adoption.
• Respond to customer reviews across key platforms and analyze trends to share actionable insights with Product and other internal teams.
• Conduct regular check-ins with cross-functional stakeholders to identify potential advocates and uncover advocacy opportunities.
• Match Sales and Customer Success teams with the right advocates for customer reference requests.
• Ability to use AI to scale processes, content, and increase efficiency.
• Track and report on program performance, including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity.

• 1-3 years of experience in customer marketing or advocacy within a B2B technology environment (agency or corporation)
• Experience developing a wide range of customer content, including case studies and testimonials, from concept through completion.
• Exceptional written and verbal communication skills, with strong attention to detail and a talent for storytelling, in addition to experience with AI content creation tools.
• Ability to build trusted relationships with customers and internal stakeholders while aligning advocacy efforts to business priorities.
• Strong understanding of B2B marketing fundamentals and how customer stories build trust, influence pipeline, and support revenue growth.
• Customer-first mindset and the ability to understand customer goals, challenges, and motivations for advocacy.
• Preferred: Experience with gifting platforms, reference management tools, and AI tools that help streamline and scale advocacy operations.

Pay range: $81K - $95K

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military