Marketo Platform Architect (B2B) | (Contract)

contract

Fully Remote

Only accepting applications from: United States

Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for lead management and B2B digital marketing efforts
Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing and sales objectives
Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
Lead platform configuration and development of digital marketing campaigns across all channels supported in B2B Marketing Automation platforms (email, SMS, push notification, social, web, events, etc)
Oversee development, testing and deployment of platform work completed by developers
Provide support to development teams working on platform integrations
Create Architecture and Technical specifications documents
Serve as day-to-day technical platform SME to internal and client teams
Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
Provide support to senior team members throughout project estimation and Marketing Automation discovery / roadmapping engagements, as needed
Provide support to internal Campaign Operations team for ongoing platform and schema optimizations, as needed
Direct technical implementation of features, as needed, as a minor percentage of overall responsibility

Experience

Bachelor’s degree in Computer Science, a related business or technology field, or equivalent work experience required
5 to 10 years experience in a Software Development role working with data-driven applications
Minimum of 2 years working with Marketo and CRM systems as a Platform Architect, with demonstrated experience leading 3+ platform implementation projects
Experience serving as a Marketo Subject Matter Expert, with knowledge of various platform modules and capabilities
Familiarity with commonly-requested Marketo integrations and associated B2B technologies (CRM, Webinar, Sales Enablement systems)
Marketo and CRM certifications preferred
Experienced data modeler in relational database systems
Experience writing SQL queries for Select/Insert/Update/Delete, including knowledge of multi-table joins and outer joins
Proficiency with Apache Velocity, Munchkin, REST/SOAP API
Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus
Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
Solid understanding of B2B campaign management, lead / account management, audience segmentation methods, industry best practices, communication legal compliance, and downstream marketing automation analysis
Excellent oral and written communication skills
Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management
Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Pardot, Eloqua, ClickDimensions, Act-On, Adobe Campaign, Salesforce Marketing Cloud, or similar)