CRM Operations Manager

• Serve as the team’s Braze expert for segmentation, personalization, and experimentation.
• Document CRM processes, naming conventions, and governance standards.
• Act as point of contact with Data Engineering and MarTech for troubleshooting and monitoring data pipelines.
• Identify and implement automation opportunities to streamline workflows.
• Partner with teams to improve data pipelines, attributes, and events.
• Manage segmentation, dynamic content, and automation logic in Braze.
• Develop reusable templates and modular components for campaigns.
• Develop and maintain a source of truth for campaigns and canvases.
• Keep the team on track for high priority deliverables.
• Support setup and QA of complex lifecycle campaigns and triggered journeys in Braze.
• Conduct rendering and link testing for messages.
• Assist with dynamic content and data-driven configurations for advanced campaigns.
• Execute on Ads team campaigns across email and IAMs.

• 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations.
• Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic.
• Proficiency in HTML/CSS and basic JavaScript for email and in-app message development.
• Working knowledge of SQL or comparable tools.
• Solid understanding of CRM data structures.
• Adoption of AI tools in Braze and Claude.
• Excellent attention to detail, process discipline, and communication skills.

Pay range: $100K - $135K

• Healthcare, parental planning, and mental health benefits.
• Annual performance bonus.
• 401(k) plan and match.
• Responsible time off.
• Monthly wellness and technology allowances.
• Opportunities for face-to-face connections and team gatherings.
• Flexible time-off policy with Responsible Time Off benefit.
• Volunteer days off for community service.
• Mentorship program.
• Paid maternity and paternity leave.
• Fertility-related assistance.
• Monthly Wellness Allowance.
• Reward and recognition platform.
• Access to MyFitnessPal Premium.
• Virtual learning and development library.
• Dedicated DEI Committee.
• Medical, dental, and vision benefits.
• Retirement savings program with employer match.