Lead Strategist, CRM & Loyalty

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
• Lead complex loyalty and CRM engagements end-to-end
• Facilitate client strategic workshops, guiding stakeholders to a shared vision, objectives and action plan
• Serve as the trusted advisor and primary strategic partner to client teams
• Develop and manage engagement roadmaps aligned to client goals
• Design and refine loyalty strategies from initial concept through deployment and ongoing optimization
• Leverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategy
• Define and own CRM and Loyalty KPIs, building measurement frameworks
• Apply an insight-driven approach, partnering closely with analytics teams
• Build business cases and clear articulation of value to client stakeholders
• Continuously optimize end-to-end customer experiences based on consumer insights and program performance data
• Leverage deep knowledge of CRM platforms, marketing automation tools, and Martech ecosystems
• Understand client-level data schemas and apply user-level segmentation and targeting
• Stay ahead of emerging technologies, platform updates, and industry trends
• Champion account innovation to bring new thinking and creative solutions
• Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams
• Contribute to the evolution of Bounteous’ Loyalty & CRM practice

• 8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing
• Demonstrated ability to lead client engagements independently
• Strong workshop facilitation skills
• Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications
• Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design
• Insight-driven analytical mindset
• Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem
• Proven ability to define KPIs, build measurement frameworks, and quantify ROI
• Excellent written and verbal communication skills
• Collaborative, team-first mindset
• Entrepreneurial spirit
• Genuine passion for innovation

Pay range: $105K - $141K

• Equal opportunity employer
• Willing to sponsor eligible candidates for employment visas