Marketing Analytics & Data Visualization Architect (Remote, USA)

• Build executive-ready dashboards and reporting across Marketing performance, pipeline, funnel conversion, campaign effectiveness, attribution, and ROI.
• Define consistent KPIs, metric definitions, and visualization standards across Marketing.
• Turn complex data into clear business insights and actionable recommendations.
• Modernize reporting through self-service analytics, automation, and AI-assisted insight generation.
• Connect and model data across Salesforce, Snowflake, HubSpot, and other GTM systems.
• Build scalable analytical and semantic models that support full-funnel reporting and attribution.
• Establish trusted sources of truth through data governance, documentation, lineage, quality, and reporting certification.
• Partner with Marketing Operations, RevOps, Finance, Data, and system owners to ensure data is structured and accessible for analytics.
• Partner in evaluating AI tools, platforms, and architecture that support Marketing analytics, reporting, visualization, and business intelligence.
• Define the data, metrics, semantic models, and visualization requirements that support new AI agents and workflows.
• Develop AI-enabled analytics capabilities such as conversational reporting, automated insights, and intelligent visualization.
• Participate in architecture decisions involving MCP, APIs, Snowflake, Salesforce, BI platforms, and other enterprise data technologies.
• Partner with Marketing leadership and cross-functional teams to translate business questions into measurable KPIs and scalable reporting solutions.
• Identify performance gaps, pipeline leakage, and optimization opportunities across the funnel.
• Present findings and recommendations with clarity and executive presence.

• 5+ years in Marketing Analytics, Marketing Operations, Business Intelligence, Data Visualization, or a related discipline.
• Strong experience with BI and visualization platforms such as Tableau, Power BI, Looker, or similar.
• Deep understanding of Salesforce CRM data structures and B2B marketing funnel metrics.
• Experience with enterprise data platforms such as Snowflake, Databricks, BigQuery, Azure, or similar.
• Strong SQL and data modeling skills with experience connecting data across multiple business systems.
• Experience with attribution, pipeline reporting, campaign measurement, and Marketing ROI.
• Strong business acumen and ability to translate complex data into clear executive insights.

Pay range: $140K - $169K

• Competitive total rewards package
• Learning and growth opportunities
• Participation in a discretionary bonus plan