Senior Data Scientist, Marketing Analytics (Mobile)

• Own the analytical frameworks for tracking mobile marketing effectiveness, bridging platform-reported data, attribution data, MMP data, and internal truth.
• Design and maintain marketing analytics dashboards in Sigma/Tableau for performance, user quality, payback, and profitability.
• Conduct granular analysis on campaign, ad set, ad, and creative performance providing data-driven recommendations.
• Analyze mobile user cohorts to understand retention, monetization, payback, and LTV behaviors.
• Partner with marketing and finance to understand channel incrementality, profitability, and spend efficiency.
• Design, analyze, and interpret experiments to measure true channel incrementality and marketing lift.
• Provide analytical support for retargeting and audience strategy, improving segmentation to drive incremental value.
• Analyze how marketplace conditions influence acquisition efficiency to guide marketing execution.
• Translate complex analyses into clear recommendations on spend allocation, channel strategy, and growth investment.
• Stay current on mobile privacy and attribution landscape to maintain a competitive data science advantage.

• 7+ years of experience in marketing analytics, growth data science, mobile analytics, or a related field.
• Bachelor's degree in Data Science, Mathematics, Statistics, Computer Science, Economics, or a related field.
• Experience at a mobile-first company with understanding of mobile attribution, Apple ATT, MMPs, and privacy-aware measurement solutions.
• Experience with paid social platforms, analyzing performance at various levels.
• Experience with LTV, CAC, ROAS, payback windows, and profitability models.
• Experience designing and interpreting marketing experiments or causal measurement studies.
• Strong foundation in statistics, including experimentation and incrementality measurement.
• Proficiency in Python or R, SQL, and BI tools (Tableau, Sigma).
• Strong communication skills for presenting technical insights to executives.
• Preferred: experience with Marketing Mix Modeling or incrementality testing.

Pay range: $192K - $226K

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition