Senior Product Marketing Manager, Data, APIs & Workflows

• Craft clear, differentiated positioning for our Data, API, and Workflow offerings.
• Develop messaging frameworks and value propositions for data teams, product managers, CTOs, and marketing ops.
• Own go-to-market planning and execution for Data, API, and Workflow product releases.
• Work cross-functionally to ensure internal readiness and external awareness.
• Build enablement assets including battlecards, slides, one-pagers, and FAQs.
• Partner with Enablement to train Sales and CSMs on our Data, API, and orchestration capabilities.
• Work with Product Management to influence roadmap storytelling and identify narratives across various use cases.
• Research customer needs, market trends, and competitive positioning.
• Maintain updated landscape analysis and battlecards.
• Support VoC efforts and conduct interviews to gather feedback on product-market fit, differentiation, and adoption blockers.

• 5–8 years of experience in B2B product marketing, ideally with 2+ years focused on APIs, data platforms, workflow automation, or technical/embedded products.
• Ability to translate technical capabilities into compelling, value-based narratives for both technical and business audiences.
• Demonstrated success supporting go-to-market launches and driving product adoption.
• Excellent verbal and written communication skills with experience developing messaging frameworks.
• Comfortable working across Product, Sales, Enablement, and Customer Success.
• Familiarity with customer segmentation, persona development, and competitive analysis.
• Strong project management skills and ability to work independently.
• Experience with AI/ML-powered products, GTM platforms, or B2B automation solutions is a plus.

Pay range: $151K - $227K

• Up to 100% paid premiums for Medical and Vision coverage.
• Access to Modern Health for mental wellness resources.
• Flexible PTO policy.
• 15 paid holidays including a three-day break around July 4th and a week off for Thanksgiving.
• No Internal Meetings Fridays.
• Competitive 401(k) plan.
• Short-term and long-term disability coverage.
• Life insurance.