Senior Web Strategist Manager

• Develop and maintain a comprehensive web strategy roadmap aligned with company goals and marketing initiatives.
• Define project scopes, timelines, milestones, and success metrics for all website initiatives.
• Partner with stakeholders to translate business objectives into actionable website strategies.
• Serve as project lead for website redesigns, migrations, page builds and new feature implementations.
• Create and manage detailed project plans, schedules, and task assignments using tools like Asana, Trello, or Jira.
• Coordinate cross-functional teams to ensure projects are delivered on time and within scope.
• Monitor project progress, identify risks or blockers, and proactively develop solutions.
• Manage vendor relationships, contracts, and deliverables for external agencies or freelancers.
• Track and analyze key website performance metrics to inform decision-making.
• Lead A/B testing program and UX assessments to improve user experience and site performance.
• Design and execute Conversion Rate Optimization initiatives with clear hypotheses and measurable outcomes.
• Maintain documentation of processes, workflows, and strategic initiatives for transparency and continuity.
• Act as the primary point of contact between marketing stakeholders and design teams for web initiatives.
• Communicate project updates, risks, and results clearly to both technical and non-technical stakeholders.
• Facilitate alignment between creative and technical contributors to ensure cohesive digital experiences.

• 7+ years of experience in web strategy, digital project management, or website operations.
• Proven success managing website projects from conception to completion.
• Strong understanding of UX principles, SEO best practices, and content management systems (e.g., Webflow, Drupal, Wordpress).
• Proficient in project management tools (e.g., Asana, Jira, Trello) and analytics platforms (e.g., GA4, Amplitude).
• Excellent organizational, communication, and leadership skills.
• Ability to balance multiple projects in a fast-paced environment and deliver measurable results.
• Experience with Agile or Scrum methodologies.
• Familiarity with front-end technologies (HTML, CSS, basic JavaScript).
• Understanding of accessibility standards and web compliance (WCAG, GDPR).
• Background in digital marketing, digital analytics, UX, CRO, and/or content strategy.

Pay range: $125K - $145K

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/assisted reproductive services benefit
• Employee referral bonuses
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs promoting resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military