Sr. Director, Marketing Analytics & Data Science

• Provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics.
• Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.
• Pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches.
• Apply ML, statistical modeling, and AI to improve measurement quality, speed, and scalability.
• Develop team members on measurement craft, modeling depth, and data science methods.
• Translate technical measurement outputs into clear language for marketing, finance, and executive audiences.

• 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions.
• Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics.
• Hands-on background building or leading MMM and MTA models.
• Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement.
• Applied AI experience in marketing analytics.
• Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools.
• Experience mentoring analytics talent across measurement and data science.
• eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred.
• Strong communicator; ability to influence cross-functional teams and leaders across the organization.
• Experience applying generative AI or LLMs to analytics workflows.
• Hands-on knowledge of privacy-resilient measurement approaches.
• Familiarity with modern data stack tools and BI platforms.

Pay range: $200K - $220K

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance discounts and benefits