Sr. Director, Media Strategy & Analytics

permanent

Fully Remote

Only accepting applications from: United States

Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships.
Establish a clear media investment framework that aligns awareness and consideration KPIs with topline growth objectives.
Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition.
Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement.
Evaluate and secure non-traditional media opportunities that expand reach and impact.
Incorporate AI-driven tools and emerging media platforms into planning and testing.
Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies.
Leverage Growth tools to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth.
Continuously refine targeting, frequency, and channel allocation.
Establish feedback loops and performance recaps.
Work with Creative to ensure messaging and storytelling are optimized for media channels.
Partner with Performance Marketing to connect brand media with lower-funnel efficiency.
Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact.
Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media.
Create an environment of innovation, rigor, and test-and-learn culture.

Experience

12+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing substantial media budgets.
Experience working in an eCommerce/DTC company is required.
Deep expertise in upper- and mid-funnel media planning.
Familiarity with brand research tools and ability to translate findings into actionable strategies.
Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to upper-funnel investment decisions.
Demonstrated ability to design innovative placements, sponsorships, or partnerships.
Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners.
Leadership experience managing and developing high-performing teams.
Proven track record of marrying brand media with performance marketing to deliver measurable business results.
Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets.
Experience working with multiple analytics and measurement tools.
Strong quantitative and analytical skills with a solid understanding of key marketing metrics.
Proven cross functional collaboration and communication skills.