Sr. Lead CDP Consultant

• Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions
• Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist
• Assess and audit the current state of a client’s marketing technology stack together with a Solutions Architect
• Conduct stakeholder interviews and gather business requirements
• Translate business requirements into CDP use cases
• Prioritize CDP use cases together with the client
• Create a strategic CDP roadmap focused on activation
• Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs
• Provide hands-on support and platform training for our clients

• 5+ years of relevant work experience in marketing, consulting, or analytics
• 3+ years of experience working in an agency environment; strong consulting, and client-facing skills
• 3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
• Strong understanding of customer data platforms and the modern data infrastructure
• Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
• Experience with Adobe Tags (formerly called 'Launch') and AEP WebSDK implementation is a plus
• Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
• Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
• Experience with marketing automation tools is a plus
• Experience with A/B testing tools is a plus
• College degree in Marketing, Business, Analytics, Data Science or related field

Pay range: $136K - $165K