Sr. Product Manager - Engagement

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning with growth goals and business objectives.
• Own key product metrics such as retention rate, session frequency, and LTV.
• Drive product development across the full lifecycle—from discovery and validation to launch and iteration.
• Develop growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, and social features.
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests.
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies.
• Design and refine client segmentation frameworks to personalize the experience.
• Collaborate with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives.

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech).
• Strong analytical skills with a proven ability to use data to drive decision-making.
• Experience in growth product management with understanding of experimentation, funnel optimization, and behavioral psychology.
• Track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features.
• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers.
• Deep empathy for users combined with a strong business sense.
• Strong communication and stakeholder management skills.
• Enthusiasm for Bitcoin and the cryptocurrency ecosystem.

Pay range: $110K - $220K

• Offers Equity
• Offers Bonus
• Wellness allowance
• Medical, dental, vision, and 401(k) benefits