ABM Manager

• Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals.
• Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps.
• Build account plans, buying group strategies, and messaging frameworks for priority accounts.
• Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays.
• Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity.
• Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences.
• Act as the primary ABM partner to Sales and SDR teams.
• Enable Sales with account insights, intent signals, campaign context, and ABM playbooks.
• Support account planning, deal acceleration, and expansion initiatives with targeted programs.
• Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact.
• Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership.
• Continuously test, learn, and optimize campaigns based on performance data and sales feedback.
• Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms).
• Partner with RevOps to ensure clean data, account alignment, and accurate attribution.
• Document processes and build repeatable ABM playbooks as the program scales.

• 4–7+ years of B2B marketing experience, with 2–3+ years focused on ABM or enterprise demand generation.
• Hands-on experience planning and executing 1:1 and 1:few ABM campaigns for enterprise or high-value accounts.
• Experience supporting complex, multi-stakeholder B2B sales cycles.
• Strong track record of partnering closely with Sales to drive pipeline and revenue.
• Experience executing multi-channel campaigns across digital, events, and sales-led motions.
• Data-driven mindset with experience measuring marketing impact on pipeline and revenue.

Pay range: $115K - $135K

• Excellent PTO program
• Great health benefits
• Casual and friendly environment
• Remote work
• Leadership team supports personal and professional growth