Content Marketing Manager

• Write and edit compelling content across multiple formats, including blogs, ebooks, emails, landing pages, digital ads, and multimedia content to build brand awareness and accelerate pipeline.
• Own and evolve the "Outreach on Outreach" program, including planning, producing, and distributing educational, expert-led content with a strong emphasis on video and multimedia storytelling.
• Partner closely with internal subject-matter experts to create video-first and educational content.
• Collaborate with product marketing, sales, customers, industry experts, designers, and freelance writers to scope and produce relevant, high-impact content.
• Work with the social media team on strategic promotion across channels like LinkedIn, Facebook, and Twitter for flagship events, webinars, and major campaigns.
• Partner with cross-functional teams to repurpose and distribute content to maximize reach, engagement, and ROI.
• Publish and internally socialize final content across appropriate channels based on the content dissemination plan.
• Support content workstreams tied to major website initiatives, including launches and best-practice optimization.
• Follow editorial governance and coach writers and vendors to ensure consistency in brand voice, style, and tone.
• Optimize content for SEO and lead generation, and monitor performance to understand impact on traffic, pipeline, and revenue.
• Maintain and evolve the content planning process and editorial calendar in Asana.
• Own day-to-day project management for agency- and contractor-supported initiatives.
• Provide guidance, feedback, and direction to external partners to ensure projects are delivered on time, on brand, and on budget.

• Excellent written and verbal communication skills.
• 5+ years of experience in a content marketing role at a high-growth SaaS company or marketing agency.
• Portfolio showcasing B2B demand generation content required.
• Strong experience working with freelancers, agencies, and vendors.
• Proven ability to manage multiple projects with many stakeholders and competing priorities.
• Demonstrated success driving traffic, engagement, and revenue through content.
• Hands-on experience with website management, analytics, SEO, and social platforms.
• Interest or experience in video and multimedia content planning or production is a strong plus.
• Proficiency or working experience with AI writing and productivity tools such as ChatGPT, Claude, or similar platforms.
• Experience creating sales-facing content and/or working closely with sales teams.
• Bachelor’s degree in Marketing, Journalism, or a related field.

Pay range: $70K - $110K

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Parental leave program with options for a paid night nurse and gradual return to work
• Infertility/assisted reproductive services benefit
• Employee referral bonuses
• Snacks and beverages in the office, along with fun events
• Diversity and inclusion programs that promote employee resource groups