Content Team Manager

Fully Remote

Open to all applicants globally!

Oh, hi!

Do you want to challenge yourself at a high-growth startup AND make a difference in the world?

A bit about us:

Hi, we’re Who Gives A Crap! We make eco-friendly toilet paper (as well as tissues and paper towels) and donate 50% of our profits to help build toilets for the 2 billion people in need.

We love doing good, and we happen to be exceptionally good at it too! To date, we’ve donated over AUD$8.3 million (roughly USD$5.9 million) to fund sanitation projects around the globe. We’ve grown quickly selling directly to customers across three continents and have established a strong B2B business in Australia that’s expanding to the UK and US.

Our team is made up of over 100 amazing humans working out of Melbourne, Los Angeles, China, and Manila. We’re working hard to reach our ambitious goals and diversify our product range to ensure we can have the greatest impact possible both for the planet and its people. With your help, we’re hoping to increase our annual donation 10-fold in the next couple of years and continue to make the most beautiful, eco-friendly goods around.

A bit about the role:

As our Content Team Manager you’ll be responsible for developing and guiding our content strategy, ensuring our social media and editorial content ladders up to support the short and long-term brand narratives.

Through your inspiring leadership of our Social Media Manager, you’ll push our existing channels to new heights by producing thoughtful, ground breaking, hilarious and meaningful content (no pressure!). You won’t just focus on our existing channels though, you’ll be simultaneously ideating and executing on new tests to keep our strategy diverse.

You’ll join forces with your peers in Creative, Growth Marketing and Customer Experience to ensure our customer facing moments are consistent and engaging across the board and to build a rich online (and offline) community of engaged, mission-driven members who align with our sustainability and social impact goals.

If you worked here this past month here are some things you might have been involved in:

  • Helped our Social Media Manager ideate content for our various channels
  • Created an editorial calendar for the blog that supports Social, Brand and Growth marketing initiatives and objectives
  • Reached out to influencers, thought leaders and customers to bring more people in on our journey and ensure a diverse set of voices are represented
  • Worked with the video to team to plan a test of new serialised content
  • Gone deep into Google Analytics and SEM Rush to figure out how we can get the most out of our content and translated that into easy action items for the team
  • Hosted a brainstorm with other members of the business to find the best way to create a community that exists online and offline
  • Strategised and planned for a new channel launch
  • Hosted (or found someone to host) a live, virtual event with a drag queen
  • Work with our brand strategist and brand marketer to define how content contributes to our brand awareness uplift and create a plan to track and measure this metric moving forward.
  • Worked with our Social Media Manager to run a regular critique of our social channels to ensure consistency and look for opportunities
  • Worked with our Head of Creative and Brand and Creative Team Manager to work on some hard hitting OKRs for the upcoming quarter


You’re a social and content lover from way back and you’ve got proven experience developing and delivering content strategies with both long and short term horizons.

You know how to plan but you’re not afraid to pivot

You’ve mastered the art of proactive reactiveness and know when to pepper your careful planned out content strategy with the latest viral sensation (#waterbottlechallenge, anyone?). We’ve no doubt that 2020 threw some spanners at your works but your natural resilience and grit enabled you to maximise the opportunities to deliver relevant and timely content.

You get our brand and what our customers want to hear from us

You’ll be the gateway for some of our most public moments that can make or break brands. You know how to navigate the tricky conversations, have a strong sense of our brand values and how best to represent them as well as being able to easily identify when it’s time to bring the fun hats out.

You heart metrics and data

You understand the role metrics, data and insights have in your work and you love finding the balance between creativity and brand and data and best practice. You’re the type of person who will sit on our team metrics call and then come up with 10 ways to apply it to your work. You’re experienced in using social listening tools and interpreting GA and you love the challenge that comes with making your content work hard AND play hard.

You’re a roll model (pun intended!)

You are comfortable and skilled at leading to ensure everyone is engaged, effective and growing. You’re a natural connector and are able to bring cross functional groups together to elevate outcomes. Your crystal ball vision helps you stay a few steps ahead and you proactively seek to fill gaps in your knowledge to understand what might lie ahead.

You’re a feedback fiend

You welcome getting tips, tricks and feedback on your work from your peers, not just within the Creative & Brand Team team, but cross functionally too. You know that your work is highly visible and you understand that diversity in thinking makes work better and some people make really valid points. That’s not to say you have to take eeeeeeverything on board. You know how to filter and have the confidence and communication skills to explain your decision making.

You give a crap

Yep. We’re all here because we genuinely want to make the world a better place with our work, and we want you to want that too! Awwww.

Salary and Perks

Every minute you spend working with us, you’re making a difference. The more we grow, the bigger an impact we’ll have. Sell your soul no longer! We think that’s a pretty great perk, but we don’t stop there

If you have a great idea, we’ll do everything we can to make it happen. This is the kind of role that will be hard to find anywhere else: you’ll work with an incredible bunch of passionate people to grow a fast-paced startup at a crucial point in its trajectory.

The job is also amazingly flexible, something we’re working hard to hold onto even as we grow super quickly. We started the business remotely, and now have hubs in 4 cities around the world. While the Melbourne team spends a few days of the week together in our coworking space in Collingwood, you can also mix it up and work in your PJs from home or set up office at the beach but, up to you! And while we don’t have a Friday drinks cart (yet), you will get free toilet paper. A lot of it. And nothing beats that.

Lastly, you get to say the word crap’ more than in any other job. Guaranteed.


This depends on your experience but just because we’re a social enterprise doesn’t mean you’ll get paid peanuts. Think chocolate covered macadamia nuts with some extra perks thrown in. In other words, we pay competitively and are determined to make this the best job you’ll ever have you won’t ever want to leave!

On top of the normal perks like annual leave, we also provide flexibility to take extra unpaid leave or travel while working, we provide a health insurance stipend, generous parental leave, training and development budget and a whole lot of other stuff. And did we mention the free toilet paper?

We’re also not the only ones who think that working at Who Gives A Crap is pretty unbeatable. We feel so honoured to have been recognized for the second year in a row on BuiltIn LA’s 100 Best Places to Work list, and most recently also on the Best Mid-sized Places to Work list. This selection was based on the value of our culture programs, company perks, benefits, and salary packages, and we’re listed alongside other notable names in the startup, bcorp, tech, and e-comm space. We don’t toot our horns often, so this is an extra bashful share. Check out some of our other US-based jobs featured on BuiltIn LA, and spread the word to other talented folks in your network who might be the perfect fit!


We thought we should let you in on how we’re tackling this recruitment process. We’re partnering with the amazing team at boutique recruitment agency, Creative Natives, to help us deliver a delightful and inclusive process and to ensure we appoint the perfect new addition to our team. Why Creative Natives? It’s so important that we work with partners who are not only industry experts, but also give a crap about the role they play. In addition to donating a portion of our fee for this work, we’re also super impressed by the work they’ve been doing to open pathways for young people affected by homelessness through their academy and their graduate mentoring program.
We’ll be reviewing applications frequently and the team at Creative Natives will be reaching out directly to successful candidates.

About Who Gives A Crap

We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses.

We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses.

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