Demand Generation Manager

• Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions.
• Monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts.
• Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI.
• Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. Partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers.
• Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets.
• Identify and implement AI-powered tools and techniques to enhance our demand generation efforts. Leverage AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results.
• Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey.
• Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals.

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of B2B experience in demand generation, with proven experience with events, ABM, and digital marketing channels.
• Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI, and intent/ABM software.
• Experience working with vendors, driving time to value, fast and strategic execution, and overall ROI from the partnerships.
• Hands-on experience with AI tools for marketing is a plus.
• Exceptional communication, project management, and analytical skills.

Pay range: $91K - $124K

• 20 days of paid time off, 10 sick days, 11 holidays, plus year-end closure.
• Health, dental, and vision coverage for yourself and your family.
• 401k match.
• Remote-office stipend.
• Generous parental leave plan.
• Volunteer time off.
• Gift matching policy.