Demand Generation Manager

permanent
Fully Remote

Only accepting applications from: United States

The Demand Generation Manager will help generate demand for Quorum by creating account-targeted campaigns to fill our inbound and outbound funnels. You will create campaigns using our website, email marketing via Hubspot, ads across a variety of channels, and an account-based marketing platform. While your work will benefit Quorum’s growth in a wide variety of ways, your success will primarily be measured by your ability to deliver warm leads from organizations within your given target account list.

What You’ll Do

  • First Week: Dive into a crash course on Quorum’s history, audience, product, and more. You’ll receive your target account list, begin to learn the nuances of your audience, and set the foundation for your success.
  • First Month: It’s go time! At this point, you’ll get the keys to our accounts and budgets across ads, email, and the website. This is your green light to launch live campaigns and start running up the numbers.
  • First Six Months: With a wide variety of campaigns under your belt, you’ll be able to measure your reliable impact on Quorum’s bottom-line revenue growth. Watch as the number grows and your teammates generate more sales with your help.
  • First Year: Build and implement a comprehensive 2022 demand generation plan for your territory. This plan will require close coordination with your Account Executive and Business Development Representative peers, and will lay the foundation for Quorum’s future growth across your target account list.

Experience

About You

  • You are known for writing amazing blast and nurture emails that people are compelled to open and click
  • You are a natural “people person” who easily establishes rapport and finds joy in the opportunity to collaborate with people with a variety of skill sets
  • You have at least three years of full-time experience working in B2B demand generation, or comparable experience driving conversion in a CRM like Salesforce over the course of a multi-month acquisition funnel for a product with an average sales price of $5-100k in annual recurring revenue
  • You have honed the ability to perform data analysis, identify actionable insights, and efficiently execute on opportunities
  • You take pride in educating and helping customers and are always eager to learn more about what makes them tick
  • You regularly dedicate time to improving ad campaigns by finding new ways to lower your cost-per-conversion and push another AB test to statistical significance
  • You are excited to identify and prioritize problems, develop several proposed solutions, and work with team members to own the execution of these solutions
  • You are an especially competitive candidate if you consider yourself to be relentlessly reliable—always completing high-caliber projects on schedule
  • You are a superstar if your coworkers always come to you for creative new ideas

Salary and Perks

Compensation Structure

  • On Target Earnings (OTE): $64,000.00 - $89,000.00  (OTE expectations dependent upon base salary)
    • Base Salary: $60,000.00 - $85,000.00 (commensurate with experience)
    • Plus up to $1,000.00 in bonuses every quarter based upon demand generation performance
  • Benefits: 401(k) match, trans-inclusive health/dental/vision insurance, 12-weeks paid maternity/paternity/adoption/fostering leave, unlimited PTO, and more.
Tools
Jira
Salesforce
Google Drive
Google Analytics

About Quorum Analytics

Consistently named one of the top D.C. start-ups to watch since 2016, Quorum builds software that helps public affairs professionals work smarter and move faster. Our philosophy is people-first, whether we're supporting team members in their careers or prioritizing our clients with a best-in-class customer success program. Quorum's clients use our tools to bring a modern approach to advocacy work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and more than a dozen countries.

Consistently named one of the top D.C. start-ups to watch since 2016, Quorum builds software that helps public affairs professionals work smarter and move faster. Our philosophy is people-first, whether we're supporting team members in their careers or prioritizing our clients with a best-in-class customer success program. Quorum's clients use our tools to bring a modern approach to advocacy work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and more than a dozen countries.

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