Digital Advertising Strategist

permanent
Fully Remote

Only accepting applications from: Argentina, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico, Peru, Philippines, United States, Uruguay, Virgin Islands, British, Virgin Islands, U.S.

The Digital Ads Strategist provides research, planning, and execution of campaigns to drive the client’s short and long-term business objectives through the use of Google AdWords, Facebook Ads and other paid digital marketing platforms.


Responsibilities:

Develop and maintain professional working relationships with all levels of staff. Key deliverables for the position include:

  • Build out and maintain Digital Advertising campaigns for clients based on the client's goals
  • Implement form, call and other tracking techniques to track campaign success
  • Work with Account Managers to ensure client success
  • Report on progress and changes made to the campaigns on a daily basis
  • Report on results of the campaigns weekly or monthly depending on client needs
  • Capability to explain complex digital ad dynamics in an easy to comprehend way

 

Experience

Experience:

  • Minimum 2 years proven expert knowledge of Google AdWords and Facebook Ads.
  • Google Analytics experience required
  • Demonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking tools
  • Demonstrated knowledge of optimizing campaign structures & bidding strategies
  • Strong analytical skills, including data manipulation and campaign performance analysis skills
  • Exceptional written and verbal communication and presentation skills (English)


Skills:

  • Highly self-motivated individual.
  • Strong organizational and analytical skills a must for success.
  • Personable and excellent communication skills; with emphasis on customer service.
  • Ability to perform click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
  • Adapt to constantly changing situations; ability to perform multiple tasks with multiple priorities.
  • Able to work under pressure; flexible and able to work with all types of personalities.


Required license or certification:

  • AdWords Certified Required
  • Google Analytics Certification Required.
  • Facebook Ad Certified is a plus
  • Facebook ChatBot experience a plus
  • Experience running campaigns with various Facebook Ad objectives
  • Minimum 2 years experience managing campaigns

Salary and Perks

Salary Based on Experience: $45k-$65k


Benefits of working at Digital Resource:

  • 12 Days of PTO
  • Unlimited Time Off policy
  • 401k matching
  • Snack pantry
  • Health Insurance
  • Dental Insurance
  • Certification opportunities / Continued Learning
  • Parties / Team Activities
  • Did we mention we have a snack pantry? (For when you come into the office!)
  • Certified Great Place to Work ™ 2021
  • Generous Referral Bonus System!!!
Tools
Basecamp
Slack

About Digital Resource

Digital Resource is a four-time Inc. 5000-ranked company. As the 262nd fastest-growing private company in America in 2018, the 334th in 2019, the 747th in 2020, and the 1810th in 2021, Inc. Magazine lists Digital Resource among a distinguished group of the top businesses in the nation. This ranking is a testament to our dedicated team of internet marketing specialist and the continued success of the strategic partnerships we aim to establish with current and future clients.

Digital Resource is a four-time Inc. 5000-ranked company. As the 262nd fastest-growing private company in America in 2018, the 334th in 2019, the 747th in 2020, and the 1810th in 2021, Inc. Magazine lists Digital Resource among a distinguished group of the top businesses in the nation. This ranking is a testament to our dedicated team of internet marketing specialist and the continued success of the strategic partnerships we aim to establish with current and future clients.

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