Applicants must reside in: United States
The Digital Marketing Manager will focus on developing marketing programs that focus on the acquisition, retention and engagement of wine consumers across the entire digital user journey. This person will be responsible for all aspects of program management including planning, execution, management and analysis for digital marketing campaigns that drive online conversions and increase visitor traffic to the tasting rooms and to events.
The ideal candidate is self-driven, highly motivated and highly organized, and someone who can develop strategy while also executing on a tactical level. The right candidate will have a strong background in a variety of channels, including web, mobile, SEO, PPC, retargeting, email marketing, content, social media, UX and analytics. This person must have an eye for creative development and storytelling and a natural ability to lead and project manage, while understanding how to develop and execute digital marketing programs—including all traffic, conversion, and optimization efforts—to reach revenue goals and KPIs while maximizing ROI.
Duties and Responsibilities
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.
Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.
Digital Marketing and Advertising
Based in the Napa Valley, Crimson Wine Group crafts benchmark wines from exceptional vineyards in premier winegrowing regions throughout the U.S. Crimson owns and manages approximately 1,000 acres of plantable vineyard land across six distinct regions. Crimson’s diverse collection of exceptional domestic estates and wine brands includes Pine Ridge Vineyards (Napa, Calif.), Seghesio Family Vineyards (Healdsburg, Calif.), Archery Summit (Dayton, Ore.), Chamisal Vineyards (San Luis Obispo, Calif.), Double Canyon (West Richland, Wash.), Seven Hills Winery (Walla Walla, Wash.) and Malene Wines (Santa Barbara County, Calif.).
Apply here: http://bit.ly/2FYJ1LP
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