Digital Marketing Manager

permanent
Fully Remote

Open to all applicants globally!

As Lytics’ Digital Marketing Manager you will be responsible for creating and running clever and effective campaigns that result in quality leads converting into pipeline. You Will work with team members to coordinate design, copy and execution across multiple channels including email, web, social and advertising.

You are creative, at the cutting edge of marketing tactics and, like the rest of your team, are highly analytical and passionate about the data. You have a track record of successful collaborations with sales operations and sales leadership and are enthusiastic about a healthy sales & marketing partnership.

Responsibilities:

  • Work closely with marketing and sales leadership to build and manage campaigns to support full-lifecycle relationship marketing programs including account-based campaigns, event campaigns, webinars, and prospect/customer communications
  • Run and support the full gambit of marketing programs with the team to drive acquisition of quality leads in support of overall pipeline targets
  • Help optimize the lead management process from lead capture to follow-up and sales handover with the demand generation experts.
  • Assist with measurement, analysis and reporting of campaign performance against pipeline goals and budget, and provide analysis to the business
  • Assist sales operations in overall database management, list segmentation, and account scoring
  • Support field marketing/field sales events with digital programs to drive awareness, participation and follow-up
  • Write copy for emails, web pages, blogs, and other content formats
  • Work in partnership with internal resources to develop content, such as blog posts, technical guides, articles, webinars and demo videos
  • This role can be remote or in our headquarters in Portland, Or. Some travel may be required.

Experience

  • 4+ years of hands-on experience running b2b focused campaigns across multiple channels, with a specific focus on account-based marketing
  • Proficient with marketing technologies, including marketing automation, web content management, CRM (preferably salesforce.com), ad targeting platforms, Google Analytics, etc.
  • Working knowledge running paid advertising and remarketing in Google, Linkedin and other ad targeting platforms
  • HTML, CSS, Javascript and basic digital design tools (e.g. Canva) a big plus
  • Exceptional program management and written communication skills
  • Strong collaborator and comfortable working with a variety of stakeholders to drive success
  • Bachelors degree in Marketing or related field or equivalent education/experience

Salary and Perks

You will be working in a company with tons of talent, that is in a rapidly growing space with plenty of opportunity. Each individual at Lytics is given a lot of freedom and responsibility day to day. Since we are not a large company you will be able to learn everyone’s name, and knowledge transfers quickly across the entire company. In addition the Lytics team is professional, open with sharing ideas and leadership is more than ready to help provide guidance on making you successful.

At Lytics, we recruit and reward employees based on performance and capability, regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, or physical ability.

Our goal at Lytics is to create an environment where everyone, from any background, can do their best work. We know that the best ideas & the best solutions happen when people bring their uniqueness to work with them. Inclusion is an integral part of how we leverage that uniqueness into our company. Creating a culture of equality and respect isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and better positioned to succeed in emerging technologies.

Perks:

We are committed to taking care of our team, and along with providing a competitive salary and great benefits for employees and their families, we are dedicated to making sure there are a variety of methods for staff to grow their skills and further their careers. Benefits include affordable health insurance, 401K, flexible PTO, stock options, transportation benefits, life insurance and disability plans.

About Lytics

Create a real-time single view of your customer to deliver personalized experiences.

Lytics, the real-time customer data platform (CDP), helps organizations create a single view of their customers. Organizations can unify data and surface insights in order for marketers to deliver and automate a personalized journey based on customer behavior and preferences to improve overall efficiency and drive growth. Lytics enables some of the most innovative brands including Nestlé Purina, The Economist, AEG, Atlassian, Heineken, and Yamaha. Headquartered in Portland, Oregon, Lytics is led by marketing and technology veterans who’ve held leadership positions at Webtrends, Airship, Tripwire, and Puppet. Lytics is backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners, and EPIC Ventures.

Create a real-time single view of your customer to deliver personalized experiences.

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