Digital Product Marketing Specialist II

The Mobile App Marketing Specialist will be responsible for the day-to-day marketing operations of our global mobile app[HS1] and support the development and execution of strategic marketing campaigns to promote our mobile app, increase app downloads, and improve user retention and growth. The ADI App is a key portion of a customer's omni-channel experience with ADI Distribution. This individual will partner with cross-functional teams to provide seamless execution of app marketing programs ensuring best practices to continuously improve the effectiveness of our app campaigns. Success in this role requires a mindset focused on revenue generation and a relentless pursuit of improving ROI and user engagement. This position is not eligible for US visa sponsorship.

Job Duties:

• Campaign Development: Design and implement targeted app adoption campaigns to boost downloads, user engagement, and retention metrics.
• Push Notification Strategy: Craft and schedule compelling push notifications and in-app messages that drive downloads, engagement, and conversions.
• App Store Optimization (ASO): Optimize and manage app store listings (iOS and Android) to maximize visibility and downloads.
• Cross-Functional Collaboration: Work closely with product marketing, product, design, and development teams to create and execute engaging marketing campaigns.
• Performance Analysis: Measure, analyze, and report on campaign performance, using insights to refine strategies and maximize global app revenue.
• Industry Awareness: Stay current with trends and best practices in mobile app marketing, identifying new opportunities for growth and engagement.
• Demand Generation Coordination: Collaborate with Global Demand Generation teams to implement SEM, SEO, and programmatic advertising strategies tailored for mobile app downloads and conversions.
• Geotargeting Initiatives: Develop and implement geotargeting strategies to reach relevant users in specific locations.
• User Experience Enhancements: Partner with internal and external teams to identify mobile app enhancements that can improve customer adoption rates and drive revenue.

• 2+ years of experience in app marketing.
• Strong understanding of app store optimization (ASO) principles and best practices.
• Proven experience with push notification and in-app messaging strategies.
• Vast knowledge of marketing best practices, segmentation, and deliverability.
• Strong analytical skills and data-driven mindset
• Ability to manage multiple priorities and demanding timeframes.
• Able to work as a team member and independently with minimal direction while staying on task.
• Passion for mobile technology and a deep understanding of the mobile app ecosystem.

• Opportunity to progress within a global business
• Benefits- Day 1 ADI Global Distribution provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, retirement plans, vacation and holidays
• The typical base salary for this role, ranges from USD $68,890 to $118,110 per year but varies by specific work location. Within a range, Resideo determines base pay for an individual based on various factors, including market conditions, skills, and experience.