Director, Brand Marketing

permanent

Fully Remote

Only accepting applications from: United States

Own the brand strategy, positioning, and narrative to strengthen the Nutrafol masterbrand.
Hold the deepest understanding of the consumer - including overlaps and differences with supplement customers.
Run primary and secondary research to turn competitive and category analysis into a point of view.
Identify insights and tensions that shape both the launch and future innovations.
Own naming for the range and individual SKUs, collaborating with Creative, Legal, and Product Development.
Bring consumer insight and brand POV into the product pipeline.
Deliver ranked consumer-priority claims input ahead of study protocol design.
Own how approved claims appear in the market.
Shape the launch range and wave sequencing based on consumer input.
Protect the brand across consumer-facing touchpoints, maintaining dermatologist-recommended credibility.
Build the launch plan across DTC, Amazon, and Pro, partnering with Growth, Marketplaces, CX, and Pro Marketing.
Accountable for launch readiness and in-market performance against the product availability date.
Manage new product innovation pricing in alignment with Finance.
Lead the annual and quarterly brand plan for new product innovation.
Brief and collaborate with Creative on campaign, content, and social narratives.
Set brand direction for partnerships and collaborations.
Manage the brand marketing budget for new product innovation.
Lead cross-company teams according to a shared plan, and provide Unilever leadership updates.
Provide clear, executive-ready updates to Nutrafol leadership.
Surface risks and dependencies early.
Track post-launch performance to refine the range and plan future directions.
Build trust across teams engaged in new launches.

Experience

8–12 years of brand management, brand marketing, or innovation marketing experience in a high-growth brand, preferably in hair care, beauty, or science-led consumer health.
DTC experience required.
Track record of taking products from concept to market in collaboration with R&D, regulatory, and supply chain.
Proven ability to build integrated brand strategies and launch campaigns across various channels.
Strong commercial instincts across DTC, e-commerce, and omnichannel, including pricing.
Experience aligning partners across entrepreneurial and large matrixed organizations.
Fluency in consumer segmentation and insight analysis.
Judgment on claims, positioning, and premium experience.
Entrepreneurial and self-directed with hands-on ability.
Exceptional written and verbal communication skills.
Possess low ego, high ownership, and motivating energy for team dynamics.