Director, Performance Marketing

• Develop and own the performance marketing and demand generation strategy to achieve strategic bookings goals.
• Oversee all inbound and outbound demand generation channels, ensuring optimal budget allocation and conversion rates across the funnel.
• Establish a rigorous, data-first culture; define KPIs and metrics, manage campaign performance, and provide clear, actionable insights to the executive team.
• Oversee the entire marketing and early-stage sales funnel, identifying and eliminating friction points through conversion optimization.
• Manage the performance marketing budget with precision, tying spend into performance, results, and forecasting.
• Lead, mentor, and grow a high-performing team of marketing specialists.
• Collaborate closely with Sales, Product, and Finance leadership to ensure marketing initiatives are aligned with business priorities and revenue targets.
• Strategically utilize vendor relationships and third-party channels to help achieve the pipeline while managing vendor budgets and spend.

• 10+ years of progressive experience in Marketing, with significant time spent leading Demand Generation and Performance Marketing, and/or Growth functions in a B2B SaaS environment.
• Proven track record of developing and scaling marketing programs that resulted in multi-million dollar B2B tech pipeline and revenue growth.
• Expertise in the martech stack, attribution and measurement models, channel best practices, including the application of AI technology.
• Exceptional analytical skills and a mastery of reporting.
• Strong leadership presence with experience managing and developing high-performing teams.
• Bachelor's degree in Marketing, Business, or a related field.

Pay range: $150K - $180K

• 20 days of paid time off
• 10 sick days
• 11 holidays plus year-end closure
• Health, dental, and vision coverage for yourself and your family
• 401k match
• Remote-office stipend
• Generous parental leave plan
• Volunteer time off
• Gift matching policy