Email Marketing & Automations Manager

Ethnotek - contract

United States

11 Nov

Open to all applicants globally!

Come join the Ethnotek Tribe as our Email Marketing & Automations Manager (Active Campaign experience required).

About the role

As Ethnotek’s Email Marketing & Automations Manager you’ll be in charge of optimizing how we currently use Active Campaign for email marketing, creating & proposing a new strategy in which to grow our subscribers and increase conversion.

Experience

Our ideal candidate:

  • You live and breathe email marketing & automations and have 2+ years of experience with ActiveCampaign.
  • You know how to send out our latest blogs in the smartest possible way: A/B testing headlines, measure effectiveness of email blocks, experiment with send time and time zones, segmentations, etc.
  • You know how to set up new automations and how to continuously optimize our existing automations based on data.
  • You know how to improve deliverability by optimizing the template, setting up SPF records and all things techie.
  • You know how to implement site tracking so you can track what products our visitors are interested in, apply lead scoring to rank them and use this information to retarget them later on.
  • You are familiar with Facebook Custom Audiences and are able to support our Facebook specialist to use ActiveCampaign data to set up retargeting campaigns.
  • Able to work independently
  • Open to suggesting new tools in Active Campaign that Ethnotek isn’t currently using that could help us grow our following & increase conversion
  • You have experience working remotely with clients or as part of a remote team
  • Hyper-organized and able to send clear, comprehensive and actionable briefings for assets required to execute campaigns and A/B tests.
  • Fluent in English
  • Most of all, a kind and fun person :)

Ideally, you’re also familiar to these:

  • You have experience (or are curious about) the machine learning options Active Campaign offers to be able to implement Predictive Sending campaigns.
  • Experience with Shopify and third-party apps to stimulate Upselling and Cross-selling is a bonus
  • You are familiar with Google Analytics / Google Search Console / Google Ads / Facebook Ads / Slack / etc.

Salary and Perks

  • Join our team as a freelance contractor
  • Work from anywhere, as long as you have a good internet connection
  • Join a growing remote social enterprise with a lot of potential
  • Autonomy to experiment, implement new ideas and have a significant impact
Tools
Slack
Google Analytics

About Ethnotek

At Ethnotek, our mission is to keep culture alive by creating high-quality laptop and travel bags that feature ethically sourced handmade textiles. Your purchase sustains employment for the art of hand printing, weaving, and embroidery with our partnering artisan villages in Ghana, Guatemala, India, Indonesia, and Vietnam. Ethnotek is so much more than just a bag! It's a celebration of culture, it's a community, it's a global movement!

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